How Our Shampoo Was Born: Even the Best Oil Needs the Perfect Partner
By Veronika Plachá
When My Hair Started Falling Out
The story that gave birth to VERONICA SHY
I’ll never forget that feeling.
Every morning, I stood in front of the mirror and watched my hair get thinner. At first, I told myself it was nothing — just stress, a change in the weather, hormones... that it would pass. But it didn’t. With every day that passed, I found more and more hair on my brush. And with every strand I lost, I felt like I was losing a piece of myself.
I remember the first time I noticed the strands on my pillow.
How I avoided looking at myself in the mirror.
How I felt — helpless, lost, scared.
I had never felt worse.
I tried everything I could. Supplements, shampoos, oils, advice from the internet, “miracle” treatments that promised results. But nothing worked. My hair kept falling out. And I kept losing faith that it would ever get better.
The turning point came when I realized the problem
Hair isn’t just about what you put on it. It’s about how you feel, what you eat, how you sleep, and the stress you carry. And most of all — it’s about what’s missing inside.
I started reading, asking, researching. After months of searching for answers, I finally understood that the beauty and strength of your hair begin with balance — between nature and science, between body and mind, between what you give it from the outside and what you nourish it with from within.
That journey led me to make a decision that changed everything:
To create hair care that truly works.
Born from a personal promise
VERONICA SHY wasn’t born from a business plan. It was born from necessity. From a personal promise to help not only myself but also other women who felt as lost and hopeless as I once did. I wanted to create a brand that combines the best of nature with the knowledge of modern science but with heart, emotion, and authenticity.
Along this journey, I had people by my side who believed in my vision. My partner, Jaroslav, was the first to say: “We’ll do it together.” He helped me turn a dream into reality — to create a brand that could help not only women but also men who face the same fears and insecurities.
He was one of the first to test every product from the very beginning. He saw how much effort, time, and emotion I poured into them. And, just like me, he fell in love with them. Thanks to him, VERONICA SHY carries not only feminine energy and care but also balance, strength, and honesty.
To make sure every detail of the brand reflected its values, we invited Patrick to join us. His sense for design and visual identity gave VERONICA SHY its signature elegance and harmony. Every product, every package, every word was created with one intention — to make care not only effective but also beautiful.
Today
Today, VERONICA SHY is more than just a brand.
It’s a reminder that even from the hardest moments, something beautiful can grow.
It’s a tribute to every woman and man who refused to give up.
It’s proof that when nature, science, and self-belief come together, the result is care that truly makes a difference.
Our products are honest, minimalist, and effective. Created to help you achieve stronger, healthier, and more confident hair. And above all — to remind you every day that beauty isn’t about perfection, but about balance and believing in yourself.
💛VERONICA SHY – born from a personal promise.
Grown into care you can trust.